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Trend report

Trends

Every article, from every season — the complete overview, filterable by chapter.

Majirel — pack and texture
ColorAutumnL'Oréal Professionnel
001

Majirel — the colour palette that never gets old

Majirel remains one of the most versatile colours in the salon: one hundred percent grey coverage, with results that look rich without ever feeling heavy.

INOA 15Y — the bottle on its own
ColorSpringL'Oréal Professionnel
002

INOA15 — colour without compromise, even on grey hair

INOA works without ammonia and proves its worth on the most stubborn grey hair: even, natural-looking coverage with instant shine.

Vitamino Color Spectrum — beauty visual
ColorSummerL'Oréal Professionnel
003

Vitamino Color Spectrum — colour that keeps shining, longer

Without the right care, coloured hair quickly loses its depth and shine. Vitamino Color Spectrum locks in pigment, wash after wash.

Dream Coat being applied to curly hair
ColorWinterColor WOW
004

Dream Coat — colour that survives winter

Hard tap water and central heating are the two invisible enemies of colour-treated hair in winter. Color WOW tackles both before colour fades.

Dia Light — bottle
ColorSpringL'Oréal Professionnel
005

L'Oréal Professionnel Dia Light — a soft gloss-color for spring

No ammonia, no dramatic color change — Dia Light is a gloss treatment that deepens your natural color, exactly the subtle refresh spring calls for.

Metal DX — product line
ColorSummerL'Oréal Professionnel
006

L'Oréal Professionnel Metal DX — colour protection before the colour work

Invisible metal particles in the hair — from hard water, chlorine or previous colouring — are often behind colour that fades fast. Metal DX intercepts them.

iNOA Booster — Bleu
ColorWinterL'Oréal Professionnel
007

L'Oréal Professionnel iNOA Boosters — extra pigment for a deep winter shade

Sometimes a standard shade isn't intense enough — your colorist blends in iNOA Boosters to push it deeper, cooler or warmer, fully ammonia-free.

Majirel — the full color palette
ColorAutumnL'Oréal Professionnel
008

Majirel Odor Trapping Technology — color without the smell

Majirel captures ammonia molecules with Odor Trapping Technology: the same hundred percent gray coverage, a noticeably milder scent in the chair.

iNOA — red hair with deep, saturated colour
ColorSummerL'Oréal Professionnel
009

iNOA — vivid colour that feels just as caring

From deep red to cool blonde: iNOA delivers saturated, vivid colour results with the gentleness of a caring treatment, without ammonia.

Metal Detox — model with pre-treatment spray
ColorAutumnL'Oréal Professionnel
010

Metal Detox Pre-Treatment — the step before the colour

Before a colourist even starts mixing, Metal Detox's pre-treatment spray goes on first — a step home colouring often skips.

Dia Color — warm copper in long waves
ColorWinterL'Oréal Professionnel
011

L'Oréal Professionnel Dia Color — tint and shine without lightening

Dia Color gives hair a new tint and more shine without lightening your natural colour. A change that starts gently.

Kérastase Blonde Guard in hand
ColorSpringKérastase
012

Blond Absolu in the hands: keeping blonde after colouring

Lightened blonde hair needs a set routine. Kérastase Blond Absolu builds it from shampoo, conditioner, protective shield, mask and oil.

Texture and layers — cut with texture
CutAutumnStudio Hoofdzaken
013

Texture and Layers — This Season's Cut Trend

A great cut is all about movement: layers that let the hair fall lighter, texture that keeps the shape alive even on day three.

Timeless lengths — cut
CutWinterStudio Hoofdzaken
014

Timeless Length, Modern Finish

Not everyone wants short. This cut shows how to keep length while still achieving a fresh, contemporary look.

A cut made to fit — behind the scenes
CutSpringStudio Hoofdzaken
015

A Cut Made to Fit at Hoofdzaken

A cut that truly works doesn't start with the scissors — it starts with the conversation beforehand: what shape suits your face, your hair growth and your everyday routine?

Shoulder-length layers, in the sun
CutSummerStudio Hoofdzaken
016

Short Layers for Summer

When temperatures rise, the cut that dries itself wins: shoulder-length layers that hold shape without a blow-dry, and tie back easily on the hottest days.

Loose layers with fringe — main image
CutSpringStudio Hoofdzaken
017

Loose Layers, Full Fringe

A fringe that moves with you instead of one cut razor-sharp, paired with long, relaxed layers — this spring is all about soft transitions.

Short bob with movement — front view
CutSpringStudio Hoofdzaken
018

The Short Bob With Movement

A short bob with a soft wave never looks stiff or overly precise — the layers bring movement the moment the hair dries, no flat iron required.

Geometric bob — profile
CutSummerStudio Hoofdzaken
019

Geometric Bob, Sharp From Every Angle

A bob lives or dies by the back — a cut that looks great from the front but loses its line from behind is a cut that isn't finished.

Consultation in the salon
CutAutumnStudio Hoofdzaken
020

Maintaining long hair starts with the consultation

With long hair, the trim matters as much as the colour for how healthy it looks — a good consultation beforehand prevents cutting off too much at once.

Shag with highlights — front view
CutAutumnStudio Hoofdzaken
021

Shoulder-length shag — movement from every side

A shag lives on layers: shorter on top, longer all round, with a soft fringe. This autumn, cuts are about hair that keeps itself moving.

Blond curls with a fringe
CutWinterStudio Hoofdzaken
022

Cutting curls with the curl — shape strand by strand

Curls aren't cut in a hard line but strand by strand, in their natural fall. That way the curl keeps its own shape.

Long dark waves — seated
CutWinterStudio Hoofdzaken
023

Long waves — weight, shine and a clean end

Long waves stand or fall with the foundation: a healthy end, layers that keep weight, and a length that suits the wave.

Honey-blonde lob, front view
CutSummerStudio Hoofdzaken
024

The same lob, two shades: honey blonde and dark brown

In summer a layered lob gets its own colour: sun-bleached honey blonde with waves, or dark brown with soft highlights.

Chronologiste — the complete range
CareAutumnKérastase
025

Chronologiste — the ritual for her and her scalp

Chronologiste isn't just another wash — it's a moment of indulgence that calms the scalp and nourishes hair from root to tip.

Specifique Divalent — refill
CareAutumnKérastase
026

Specifique — calm for a sensitive scalp

A restless scalp calls for a targeted approach. Specifique Divalent soothes and rebalances, laying the foundation for hair that looks healthy.

Fusio-Dose — freshly mixed in the salon
CareSummerKérastase
027

Fusio-Dose — bespoke care, mixed fresh in the salon

No two heads of hair are the same, so why should the treatment be? Fusio-Dose is freshly blended in the salon to match exactly what your hair needs.

Blond Absolu — curly blonde hair in the wind
CareWinterKérastase
028

Blond Absolu — the ritual against dull, brassy tones

Blonde hair loses its shine fast in winter from dry air and central heating. Blond Absolu keeps the tone bright and the hair soft, ritual after ritual.

Absolut Repair Molecular — three hair textures, one repair
CareSpringL'Oréal Professionnel
029

Absolut Repair Molecular — repair you can feel, not a coating you can feel sitting there

Damaged hair feels brittle no matter your hair type — from color treatments, heat or simply time. Absolut Repair Molecular repairs the fiber from within.

Rituel Noir Régénérant — applying
CareSpringKérastase
030

Kérastase Rituel Noir Régénérant — the salon ritual in five steps

One salon ritual built in five steps: bathe, treat, massage, activate and finish, each step with the product that belongs to it.

Chronologiste Overnight Youth Serum — bottle
CareSummerKérastase
031

Kérastase Chronologiste Overnight Youth Serum — repair while you sleep

A night serum that skips the rinse: Pro-Xylane and algae extract keep working all night while the hair is left completely undisturbed.

Genesis — shampoo, conditioner and serum
CareWinterKérastase
032

Kérastase Genesis — a night routine against hair loss and winter dryness

Central heating, dry air and shorter days make hair thin faster and feel more fragile in winter — Genesis is the fortifying routine for exactly that.

Première — the trio for descaling and repair
CareSpringKérastase
033

Kérastase Première — descaling repair for unruly hair

Limescale buildup from hard water leaves hair coarse and dull, even after a proper wash. Première descales the hair fibre and restores suppleness.

Nutritive — the nourishing trio
CareWinterKérastase
034

Kérastase Nutritive — nourishment for hair that feels dry

Central heating and cold winter air strip moisture from hair — Nutritive restores it with plant-based proteins and niacinamide, all the way to the ends.

Elixir Ultime — L'Huile Originale
CareSummerKérastase
035

Kérastase Elixir Ultime — oil that softens hair after summer

Sun and salt water leave hair dry and frizzy after summer. Elixir Ultime, with wild camellia oil, softens lengths without weighing them down.

The Longevity Potion on a marble plinth
CareAutumnKérastase
036

Kérastase Longevity Potion — the ritual starts at the scalp

Beautiful hair starts at the scalp. The Longevity Potion is a concentrate that works right there, so hair keeps looking younger for longer.

Dream Coat — curly hair
StylingAutumnColor WOW
037

Color WOW Dream Coat — grip-locking dry spray, whatever the weather brings

Come rain, humidity or shine, Dream Coat keeps frizz at bay and leaves hair sleek and disciplined.

Xtra Large — lifestyle shot
StylingWinterColor WOW
038

Color WOW Xtra Large — volume that stays up all day

Hair falling flat by the end of the day? Xtra Large delivers instant root volume, with no heavy or stiff feel afterward.

Volume RootLift — L'Oréal Professionnel
StylingAutumnL'Oréal Professionnel
039

Tecni.ART Volume Rootlift — volume from the root, without the weight

Fine or flat hair? Volume Rootlift delivers instant lift at the roots and body throughout the length, without ever weighing hair down.

Dream Coat Supernatural Spray — Color WOW
StylingWinterColor WOW
040

Color WOW Dream Coat Supernatural Spray — an invisible shield against frizz

A featherlight anti-frizz spray that locks out moisture and leaves hair mirror-smooth, glossy and soft, whatever the weather throws at it.

Money — shiny blonde hair
StylingSummerColor WOW
041

Money — shine that looks like a good summer

Sun, salt water and chlorine leave hair dull and dry, right when it needs to look its best. Money brings the shine back without weighing hair down.

Air Light Pro — blow-drying grey hair
StylingSpringL'Oréal Professionnel
042

L'Oréal Professionnel Air Light Pro — blow-drying grey hair to full shine

Grey and silver-grey hair shows every incompletely dried spot as dullness. The Air Light Pro dries faster with infrared light.

Air Light Pro — the device
StylingSpringL'Oréal Professionnel
043

L'Oréal Professionnel Air Light Pro — natural movement and shine without a straightener

No straightener, no curling iron — just the blow-dryer and the right brushing technique, delivering a soft wave and a smooth, healthy shine.

Color WOW Style On Steroids — bottle
StylingSpringColor WOW
044

Color WOW Styling Routine: Dry Shampoo at the Root, Texture Spray Through the Lengths

Insta-Wow brings lift and freshness to the roots, Style On Steroids adds texture through the lengths — together, a quick routine between washes.

Color WOW Dream Big travel kit
StylingSummerColor WOW
045

Color WOW travel sizes: three essentials for on the go

Flight-proof sizes of the very same formulas used in the salon — no reason to let summer holidays put your hair routine on hold.

Soft waves in blond hair
StylingAutumnStudio Hoofdzaken
046

Blow-dry waves — volume that falls softly

Waves that look effortless start with a deliberate blow-dry: the right brush, the right direction and a cool finish.

Long dark waves with shine
StylingWinterStudio Hoofdzaken
047

Finishing for shine — the last five minutes of a blow-dry

Shine is made in the last steps of a blow-dry: laying the cuticle, letting it cool and using just a little product in the ends.