L'Oréal Professionnel's Dia Color is a tone-on-tone colour treatment: it adds tint and shine to the hair without lightening its natural colour. That makes it suited to anyone who wants to try a new direction that doesn't have to feel final straight away, and to hair that mostly lacks shine. The photos show how wide the palette is, from warm copper and deep burgundy to curly copper-brown and a soft mocha. The end result depends on the starting colour and on the hair itself. That's why we choose the shade together with the client and, if needed, test on a strand first. Because the colour is mixed in the salon, we set the shade and the intensity per client. In winter, when cold and dry air make hair look dull faster, a gloss colour is one of the lightest ways to bring colour back into the hair.
A new tint, without losing your own colour.
Dream Coat — colour that survives winter
Hard tap water and central heating are the two invisible enemies of colour-treated hair in winter. Color WOW tackles both before colour fades.
L'Oréal Professionnel iNOA Boosters — extra pigment for a deep winter shade
Sometimes a standard shade isn't intense enough — your colorist blends in iNOA Boosters to push it deeper, cooler or warmer, fully ammonia-free.
Majirel — the colour palette that never gets old
Majirel remains one of the most versatile colours in the salon: one hundred percent grey coverage, with results that look rich without ever feeling heavy.