iNOA Boosters are ammonia-free boosters that the colourist can mix with any iNOA shade to intensify or neutralise colour, even on a dark base. Violet neutralises unwanted yellow tones and deepens cool shades, Bleu does the same towards cool brown and black shades: exactly the corrections that give a winter colour that little bit of extra depth. According to the brand the boosters give 2x more intensity and 2x more neutralisation than the same shade without a booster (instrumental test), and hold back unwanted warm undertones for up to 8 weeks. In the salon the booster is mixed with the chosen iNOA shade and the iNOA oxidant, in a fixed ratio of 0.25 + 0.75 + 1, so it blends evenly through the colour instead of sitting on top as a separate layer. iNOA's oil-based system stays odourless and comfortable for the scalp.


Exactly the kind of correction that gives a winter colour that extra dose of depth.


Dream Coat — colour that survives winter
Hard tap water and central heating are the two invisible enemies of colour-treated hair in winter. Color WOW tackles both before colour fades.

L'Oréal Professionnel Dia Color — tint and shine without lightening
Dia Color gives hair a new tint and more shine without lightening your natural colour. A change that starts gently.

Majirel — the colour palette that never gets old
Majirel remains one of the most versatile colours in the salon: one hundred percent grey coverage, with results that look rich without ever feeling heavy.