Before shampoo even enters the picture, Dream Filter strips out the minerals in tap water that make colour look dull, darker and distorted — a pre-shampoo step that matters most in winter, when showers get hotter and more frequent. Color Security shampoo and conditioner then cleanse without leaving behind residue that weighs colour down and mutes it. Dream Coat finishes the routine: a water-resistant mist that keeps frizz at bay, even in the drying air of central heating, without ever flattening the hair. You spray Dream Coat onto damp, not dripping, hair and activate it with the heat and light tension of a blow-dryer and brush; according to Color WOW the effect keeps hair frizz-free for 3 to 4 washes, so you don't use it at every wash.
Colour doesn't fade in a single wash — it's the cumulative effect of tap water, heating, and a winter's worth of habits.
L'Oréal Professionnel iNOA Boosters — extra pigment for a deep winter shade
Sometimes a standard shade isn't intense enough — your colorist blends in iNOA Boosters to push it deeper, cooler or warmer, fully ammonia-free.
L'Oréal Professionnel Dia Color — tint and shine without lightening
Dia Color gives hair a new tint and more shine without lightening your natural colour. A change that starts gently.
Majirel — the colour palette that never gets old
Majirel remains one of the most versatile colours in the salon: one hundred percent grey coverage, with results that look rich without ever feeling heavy.