In winter, blond hair quickly loses its clarity to dry air and heating, and the lengths feel brittle sooner. Blond Absolu is the line Hoofdzaken recommends right now for lightened or highlighted hair. The Bain Lumière is a hydrating, shine-giving shampoo with hyaluronic acid in two molecular weights and vitamins C and E. With a clear gel texture it gently removes dirt and dulling build-up. The Cicaflash is an intensive strengthening treatment: leave on washed, towel-dried hair for three to five minutes, then rinse thoroughly. For yellow undertones there is also an Ultra-Violet variant. In a consumer test with 126 participants, Kérastase reports two months of salon-fresh clarity and softness when Bain Lumière, Cicaflash and Blonde Guard are used together. No bleach, no aggressive lightening: simply maintenance that lets the result of the salon colour carry on at home.
Bright blonde isn't a colour you set. It's a colour you maintain.
Kérastase Genesis — a night routine against hair loss and winter dryness
Central heating, dry air and shorter days make hair thin faster and feel more fragile in winter — Genesis is the fortifying routine for exactly that.
Kérastase Nutritive — nourishment for hair that feels dry
Central heating and cold winter air strip moisture from hair — Nutritive restores it with plant-based proteins and niacinamide, all the way to the ends.
Chronologiste — the ritual for her and her scalp
Chronologiste isn't just another wash — it's a moment of indulgence that calms the scalp and nourishes hair from root to tip.