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Careautumn 2026

Kérastase Longevity Potion — the ritual starts at the scalp

Beautiful hair starts at the scalp. The Longevity Potion is a concentrate that works right there, so hair keeps looking younger for longer.

Kérastase
The Longevity Potion on a marble plinth

The Longevity Potion is a leave-in scalp concentrate and new to Kérastase's Chronologiste line. The formula contains 3% Pro-Xylane and Ochrophyta algae, which the brand calls its 'caviar of longevity', and it is designed to stimulate scalp activity within a month, so hair keeps looking younger for longer. That claim is Kérastase's own laboratory (ex-vivo) finding: this is a course of weeks, not the effect of a single wash. Using it is simple. Shake well, apply five doses to the towel-dried scalp and roots, section by section, and don't rinse. In a Chronologiste ritual at the salon it is step four, after the bath, the mask and the massage. In autumn, when hair leaves the summer behind, it's a logical moment to start at the foundation.

Longevity Potion — the concentrate in motion
The dropper above the bottle

A month-long course, not a one-night trick.

The bottle on the plinth, in a wide frame
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