The L'Oréal Professionnel Air Light Pro is a blow-dryer that works with infrared light. That light targets water molecules directly and so boosts the natural evaporation of the water in the hair. According to the brand the hair therefore dries faster than with the Air Light Pro without infrared, energy is saved and no additional damage occurs compared with air-dried hair (instrumental tests). In the salon we use it on grey and silver-grey hair, where drying completely makes the difference: you dry each section through to the root and finish with the brush, so the lengths lie smooth and reflect the light well. A light, natural finish that suits spring, without a heavy layer of styling on top.
The difference between grey hair that looks dull and grey hair that shines comes down to drying it completely.
L'Oréal Professionnel Air Light Pro — natural movement and shine without a straightener
No straightener, no curling iron — just the blow-dryer and the right brushing technique, delivering a soft wave and a smooth, healthy shine.
Color WOW Styling Routine: Dry Shampoo at the Root, Texture Spray Through the Lengths
Insta-Wow brings lift and freshness to the roots, Style On Steroids adds texture through the lengths — together, a quick routine between washes.
Color WOW Dream Coat — grip-locking dry spray, whatever the weather brings
Come rain, humidity or shine, Dream Coat keeps frizz at bay and leaves hair sleek and disciplined.