With the Air Light Pro you create a soft wave and shine without a straightener or curling iron: just the blow-dryer and the right brushing technique. The dryer works with infrared light that targets water molecules and boosts natural evaporation. According to the brand the hair therefore dries faster than without infrared, you save energy and no additional damage occurs compared with air-dried hair (instrumental tests). For the shape you wind the hair around the brush section by section, dry each section through to the root and let the wave cool for a moment before releasing the brush. For spring that is exactly the light, relaxed look that suits the season: movement in the hair, no stiff layer of styling product on top.
Movement in the hair, no stiff layer of styling product weighing it down.
L'Oréal Professionnel Air Light Pro — blow-drying grey hair to full shine
Grey and silver-grey hair shows every incompletely dried spot as dullness. The Air Light Pro dries faster with infrared light.
Color WOW Styling Routine: Dry Shampoo at the Root, Texture Spray Through the Lengths
Insta-Wow brings lift and freshness to the roots, Style On Steroids adds texture through the lengths — together, a quick routine between washes.
Color WOW Dream Coat — grip-locking dry spray, whatever the weather brings
Come rain, humidity or shine, Dream Coat keeps frizz at bay and leaves hair sleek and disciplined.