Money is Color WOW's shine routine in four steps. The Money Laundering shampoo is residue-free and removes product build-up, oil and impurities, with hyaluronic acid and sea algae for hydration. The Glossing Conditioner gives hydration and acts as a transparent glosser for a glass-like finish; you apply it to wet hair, starting about 5 cm from the scalp. You use the Money Masque once a week or after every three washes: apply it generously and leave it for 3 to 5 minutes, up to 20 minutes for more intensive care. Money Mist is the light leave-in spray for clean, damp hair: it hydrates without weighing down, reduces hair breakage by up to 69% compared with a non-conditioning shampoo (instrumental test) and offers heat protection up to 230 °C. Together they rebuild the shine that sun, salt water and chlorine have taken away, layer by layer.


Shine isn't a filter. It's a series of right choices, layer by layer.


Color WOW travel sizes: three essentials for on the go
Flight-proof sizes of the very same formulas used in the salon — no reason to let summer holidays put your hair routine on hold.

Color WOW Dream Coat — grip-locking dry spray, whatever the weather brings
Come rain, humidity or shine, Dream Coat keeps frizz at bay and leaves hair sleek and disciplined.

Color WOW Xtra Large — volume that stays up all day
Hair falling flat by the end of the day? Xtra Large delivers instant root volume, with no heavy or stiff feel afterward.
