iNOA is a permanent hair colour without ammonia. Instead, the formula works with an oil: the Oil Delivery System carries the colour into the hair, with grey coverage of up to 100%. For grey hair there are the FUNDamental shades, which cover grey deeply and evenly. The colour has hardly any smell, which makes the treatment more pleasant than a classic ammonia colour, and the scalp stays comfortable. In the salon the colourist mixes the shade 1 to 1 with the iNOA oxidant, applies it to the roots and, where needed, to lengths and ends, and leaves it for 35 minutes. The hair is then carefully emulsified, rinsed thoroughly and finished with Metal Detox shampoo. The result is an even, natural-looking coverage with a shine you see straight away: grey hair that looks good instead of hidden.


Even, natural-looking coverage with a shine you notice immediately.


L'Oréal Professionnel Dia Light — a soft gloss-color for spring
No ammonia, no dramatic color change — Dia Light is a gloss treatment that deepens your natural color, exactly the subtle refresh spring calls for.

Blond Absolu in the hands: keeping blonde after colouring
Lightened blonde hair needs a set routine. Kérastase Blond Absolu builds it from shampoo, conditioner, protective shield, mask and oil.

Majirel — the colour palette that never gets old
Majirel remains one of the most versatile colours in the salon: one hundred percent grey coverage, with results that look rich without ever feeling heavy.