INOA works without ammonia, making the treatment far more pleasant, with a scent that barely registers. It's on stubborn grey hair especially that this colour truly proves its worth: even, natural-looking coverage paired with a shine you notice immediately. A must for anyone who wants colour without compromising on comfort.
Back to color→Even, natural-looking coverage with a shine you notice immediately.

Majirel — the colour palette that never gets old
Majirel remains one of the most versatile colours in the salon: one hundred percent grey coverage, with results that look rich without ever feeling heavy.

Vitamino Color Spectrum — colour that keeps shining, longer
Without the right care, coloured hair quickly loses its depth and shine. Vitamino Color Spectrum locks in pigment, wash after wash.

Dream Coat — colour that survives winter
Hard tap water and central heating are the two invisible enemies of colour-treated hair in winter: one deposits a layer of minerals that leaves colour looking dull and darker, the other pulls moisture from the cuticle until hair turns frizzy. Color WOW tackles both before colour ever gets the chance to fade.