Invisible metal particles in the hair — left behind by hard water, chlorine, or previous color treatments — are one of the most common culprits behind color that fades or breaks down faster during processing. Metal DX intercepts them before that happens: the shampoo and mask cleanse hair down to the molecular level, so a new color treatment takes more evenly and stays vibrant for longer. Come summer, with sun, chlorine, and salt water in the mix, that's exactly the difference between color that fades and color that holds.
Back to color→The difference between color that fades and color that holds.
Majirel — the colour palette that never gets old
Majirel remains one of the most versatile colours in the salon: one hundred percent grey coverage, with results that look rich without ever feeling heavy.
INOA15 — colour without compromise, even on grey hair
INOA works without ammonia and proves its worth on the most stubborn grey hair: even, natural-looking coverage with instant shine.
Vitamino Color Spectrum — colour that keeps shining, longer
Without the right care, coloured hair quickly loses its depth and shine. Vitamino Color Spectrum locks in pigment, wash after wash.